I like finding the idea nobody walked into the room expecting.

Usually that means starting with a human truth, a cultural moment or something hiding in plain sight, then figuring out how a brand can show up in a way that feels surprising, useful or genuinely fun.


I’m an Associate Creative Director with a background in art direction and design, currently leading creative for CarBravo at GM. I’m happiest somewhere between big-picture thinking and actually making the thing, helping teams push past the expected answer while keeping the work strategically grounded and executable.

I like the big idea and the nitty-gritty. I’m just as comfortable concepting as I am getting into the details, organizing the moving pieces and figuring out how to actually make the thing happen.

Highlights & Side Projects

  • Leading the concept and execution of the CarBravo x Barbie “Used Barbie Dream Cars” campaign, an integrated idea that earned a Bronze Cannes Lion, Effies and more.

  • Collaborating with fellow Associate Creative Directors to create A Guide to Being a Badass ACD, which later became a workshop for aspiring creative leaders

  • Spearheading The Accessibility Library for Creatives, a guide and workshop series

Featured Clients

General Motors, Verizon, The Coca-Cola Company, Honeywell, The Girl Scouts of America, Chobani, Kellogg, Planet Reimagined, Cleveland Clinic, Henry Ford Health System and Hungry Howies.

Featured Awards

Skills & Strengths

  • Concept Development

  • Art Direction & Design

  • Creative Exploration

  • Strategic Thinking

  • Creative Leadership

  • Presenting & Storytelling

Contact

k.lilliestierna (at) gmail