FEEL THE Usedphoria

Client: CarBravo

My Role

As Associate Creative Director, I led the creative development of the Usedphoria campaign, guiding concepting, scriptwriting and design execution. I partnered with my team to ensure each piece not only stood alone in short formats like paid social and OLA but also reinforced CarBravo’s brand promise across every channel.

The Work

We built a suite of short-form videos designed to meet in-market shoppers where they are. Each video leaned into joy, trust and second chances, CarBravo’s brand pillars, while flexibly swapping in different benefits like certification, warranties, inspections and modern shopping convenience.

The tone was playful, fresh and unmistakably CarBravo, making it immediately clear we’re a used car brand that feels different.

Impact

The Usedphoria campaign resonated with audiences:

• Brand recall for “Feel the Usedphoria” rivaled leaders like CarMax and Carvana.

• Consideration to buy from CarBravo doubled, putting the brand in the category’s top five.

• Usedphoria became more than a tagline. It turned into a distinctive brand sentiment we continue to build on today.